Home Uncategorized Stuart Rothenberg Presents Evidence that Much TV Advertising for Candidates is Wasted Money
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Stuart Rothenberg Presents Evidence that Much TV Advertising for Candidates is Wasted Money

Roll Call has this Stuart Rothenberg article, which presents evidence that much TV advertising for candidates in the U.S. has no effect. In particular, ads run months before an election often has no effect at all. There is a period when voters are paying attention to congressional and state office campaigns, and it is close to the election, not a year before that election. Thanks to the Center for Competitive Politics for the link.

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